You spent a lifetime trying to make a difference. What did you leave behind?
Atlanta – May 31, 2017 – Today, Packaging Distributors of America (PDA) released the latest edition in our video campaign Every Box Has a Story. The video, titled Last Bell is a timely micro-moment in a retiring teacher’s life.
Last Bell highlights our growing awareness that we have a responsibility to build a sense of trust, community, and connection. We’re able to see a first-hand account of an emotional journey that is witnessed by boxes.
The one-minute video captures a moment in a retiring teacher’s life, showing his alienation during his transition, disdain for his coworkers, longing for an enduring impact, and joy over his students’ warmth and generosity. The boxes in the classroom hold his memories and belongings, while the box outside of the classroom holds the gifts and cards from his students. This further emphasizes the juxtaposition that is consuming his life. The boxes also surround him in a way that symbolizes the protection created by boxes.
You spent a lifetime trying to make a difference. Working, striving, reaching – for something that sustains. But what do we leave behind? In the many boxes that fill up our lives. A new idea, a fantastic discovery, and the promise of new adventures, hidden in a box. [Voiceover monologue]
Each edition of the Every Box Has a Story campaign shows a different angle on how boxes plan important roles in making our every day lives possible and meaningful. As seen in Last Bell, when we make transitions we must take our things with us. We must carry what’s ours to the next phase of our life. Boxes make this possible.
The full 60-second video was produced in Sarasota, Florida by Twenty Five Apart and Up All Night Productions, and has been distributed to industry news and information sources, as well as social media channels.
Our intention with “Every Box Has a Story” is to encourage all to consider the moments in our lives where packaging has an impact. We set out to bring the box to life: to give boxes unforgettable and meaningful stories.