In Packaging

Social media has transformed the way we interact with our favorite brands, products, businesses, and political/cultural/social figures.

It provides a platform for anyone with a smartphone or computer to share ideas and connect with anyone, just about anywhere in the world. When it comes specifically to businesses using social media, Linkedin is a clear outlet for every business. From its inception, Linkedin has been an outlet that is strictly for business purposes – such as professional development or career advancement.  Started in 2003, Linkedin currently has 740 million users, and is continuing to increase its user base through adding more dynamic functions and appealing to younger generations. It allows companies to find new hires, product sourcing, and potential leads; and allows consumers to find job opportunities, learn about trends in emerging markets, find new products, network with colleagues/peers, and more.  The platform allows you to see people who you could possibly connect with, recommended based upon preset factors, such as job location or position, alma mater, volunteer work, and skills.

The packaging industry is no stranger to social media, including Linkedin. Because over 50% of Linkedin traffic is on a mobile device, the top posts that we’re seeing are short and easy to read from a mobile device, media driven (whether it’s video, graphic, or image content), and include mobile-friendly links. Almost three-quarters of business professionals who use Linkedin deem the content as trustworthy, creating an avenue to build trust between a business and its audience.

Here are the top eight posts in packaging that we’ve shared so far in 2021.

1. Fourth of July

2. Current market needs will drive packaging innovation

3. Innovations in Packaging from PDA Members

4. What it means to partner with PDA

5. The Solution Lies in Better Packaging

6. Why Companies are Turning to Local Packaging Partners

7. How to get packaging back into the Circular Economy

 

8. Packaging Trends in Bakery Market

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