We’re joining Paper and Packaging with their 15 Pages A Day challenge, where they’re encouraging everyone to read at least 15 pages on paper every day. While our society is rushed to bring every part of our lives to technology, the research studies continually prove that reading regularly preserves memory, improves memory, and much more (Paper and Packaging). What’s worse is that a quarter of adults haven’t read a book in the last year, and that’s a growing number (Pew Research).
Are you joining P&P’s challenge to read just 15 pages per day? This is a challenge that’s for everyone, all ages and all literacy levels. Click here to take the pledge. With endless options, sometimes it’s hard to select a book! Here’s our list of favorite books for anyone who’s in a packaging role.
The Packaging Designer’s Book of Patterns
by Lászlo Roth, George L. Wybenga
For more than two decades, The Packaging Designer’s Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges.
This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable.
Packaging Design Workbook: The Art & Science of Successful Packaging
by Steven DuPuis, John Silva
This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.
Packaging Design: Successful Product Branding From Concept to Shelf
by Marianne R. Klimchuk, Sandra A. Krasovec
The most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.
Packaging Makeovers: Graphic Redesign For Market Change
by Stacey King Gordon
This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design so business people and designers can choose the right strategy for their products and audiences.
Packaging: Design Successful Packaging for Specific Customer Groups
by Mark Hampshire, Keith Stephenson
Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession, and shopping habits.
Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works, and how it evolved from a prototype or concept to form a successful, user-centered design.
Fundamentals of Packaging Technology
by Walter Soroka
The most up-to-date and comprehensive introduction to packaging in the English language. Covers all major types of packaging as well as converting, printing, materials, labeling. Major changes and updates in the 4th edition including color illustrations, sustainability strategies, statistical process control, operational procedures, and packaging development and regulation guide.
Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design
by Wendy Jedlicka
With initiatives like the Wal-Mart Scorecard in the U.S. and theE.U.’s Packaging Directive, delivering sustainable packaging is now an integral part of today’s global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative solutions.