In Business Growth, Packaging

Packaging automation has exploded over the last decade. Like any other form of technology, innovation grows exponentially over time. We can liken packaging automation to the advent of computers.  In its early days, it was bulky, expensive, and only available for certain key players. Now, for both packaging and computers, there’s many different options and varieties depending on one’s budget and needs. In this article we’re exploring the current trends in packaging automation.

Making Automation Accessible For Small Companies

Packaging automation has become available for the smallest startups to the largest enterprise companies. As time has gone on, equipment become more accessible due to innovations that decrease costs. Equipment suppliers have also stepped up to manufacture systems that are fit for small companies. For instance, label dispensers and tape dispensers are small equipment options (often available in table-top form) that have a low investment. This makes it possible for start-ups to integrate automation on their small packaging lines. Having this type of speed and efficiency in the packaging line is essential for the business to grow. Many start ups also have to be conscious of budgeting for staffing. Providing small pieces of equipment can help 1 person do the job of 2 or 3 people. This allows a business to grow and expand.

Automation for Enterprise

When it comes to bigger companies, you might think that they have all of the latest and greatest pieces of equipment. Some do – some companies already have smart warehouses with amazing equipment. But many don’t. Many enterprise level companies rely on a big work force to get the job done. This is a problem, especially during the Covid-19 days. Staff shifts have changed and the regulations for how many people can be on the floor and how close in proximity they can be to each other.

Packaging equipment distributors have the task of showing these large companies a better way. It’s fairly easy to show a small company the efficiency of a label applicator. But convincing a large company to switch to a stretch wrap machine instead of hand wrapping is a bigger feat. Our distributors at PDA are experts in equipment and have the track record to show it. They have been able to help some of the largest companies in the world with introducing only the equipment that they need and turning the investment into profit.

Helping People Adapt

Sometimes it can be intimidating to the workforce to think about bringing in automated solutions. Fortunately there is still a need for people even after equipment is being used. Equipment can’t just run on its own. Operators are necessary for making sure that the equipment is running efficiently. Often times equipment is brought in to make jobs safer and easier for the line workers so they can still work on their packaging line and be more productive.

In cases where automation takes over, the workforce also has the flexibility to transition from doing mundane, repetitive tasks, to more value added tasks. This often helps workers to find a better fit in an organization where they are doing less manual work and more strategic work.

Workforce Safety

After years and years of working on a packaging line (or maybe even sooner) workers can face injuries from long term damage. Repetitive motion is dangerous for many reasons and can cause lasting injuries all over the body. Not only is this terrible for the worker but it is also costly for the company. Companies face having workers on medical leave and also face paying medical expenses. Automated tools can take workers out of compromising roles and put them in a position for success.

Is Automation Right for You?

If you have a business that relies on packaging automation is probably right for your company. There are endless options in automation that make it possible for companies of all sizes and in all industries making their packaging line more efficient and ultimately more profitable. Short term investments in equipment lead to long term profitability. Contact PDA today and we’ll partner with you to bring automation to your company.

Interactive Packaging Elements

Modern technologies like QR Code Scanner are an emerging format in the upcoming packaging trends. QR Codes for smart packaging transforms customer interactions with your brand. It strengthens trust and upgrades brand perception outstandingly.

Apart from QR Code Scanner, the technologies like NFC (Near-Field Communication) and RFID (Radio Frequency Identification) have also proved to be a substantial potential in the smart packaging industry.

Such technologies really help customers know more about the product without even unboxing the packaging. For example, by visualizing the color of a pizza box, you can determine whether it is hot or not. Similarly, when you place your smart phones near your products, it starts interacting with you. Therefore, interactivity is the key to new innovation and the future of packaging design trends.

Graphics and Illustrations

Illustrations are an essential element when it comes to packaging. It helps in rendering the visual concept of the design effectively. It strengthens both the imagery and extensive elements by boosting up the presentation of the products.

Localised illustrations always have a significant impact in attracting customers’ attention. Most buyers focus on products that create a straight connection between the quality of the packaging and the class of the product.

Such illustrations can be based on a particular region’s history, tribal arts, or even a storyline describing the product formation connecting with any artwork. Such illustrations always have the potentiality to become unique and stand out in the market.

Minimal Packaging

With the trend of nostalgic forms, minimal design appears to be a relief for the eyes. Keeping designs simple might be a safe approach. But, there are other different reasons to go for simplicity – and it’s only because minimalism plays it secure.

Reducing a product’s packaging design to its core is a dominant way to sharpen your brand accurately. If you wish to create an enduring, prominent impression on customers, the best method is to make your product speak for itself. Minimal packaging makes your product unique and shines in the market.

Protective Packaging

As a whole, the need for protective packaging has been on the upswing. As a result of many initiatives, e-commerce orders have skyrocketed in recent years. As a result, take-out dinners are more popular than ever. In addition, supermarket delivery services are on the rise. In general, more products are being sent. A third consideration for customers in packaging that protects their products from the outdoors and the risk of virus contamination. No matter if you’re selling subscription boxes or ordinary items at retail or online, this is a great design trend.

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We have packaging equipment service technicians available to help! Learn more about our nationwide coverage and service options.

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(404) 592-0580